Your Story. Only Better.
The Problem Is
Business owners have seen the hit movie, Field of Dreams, and believe the famous line, "If you build it, they will come," applies to their business.
For starters, the actual line in the movie is, "If you build it, he will come" and that's not the only thing business owners get wrong. Just because you've built your business doesn't mean people will actually come.
People need to be touched emotionally before they move. In order to be touched emotionally, they need to hear your story. To hear your story, they'll need to give you their full attention and that comes from a hook.
Five, four, three, two, one. Done - you've lost them. You have five seconds to deliver a hook that will capture the attention of your viewers so they hear your story.
Those that are closest to the story struggle with finding the right audience-centric hook.
We develop the right hook using thought-provoking principles with a cinematic look and feel.
Where most fall short in delivering on a great story is the timing of telling the story.
Think of a fisherman after hooking a fish. There are moments they give slack and moments they tighten the line, the same principles apply when telling a story.
Tell us your story and we'll craft it into a three-act, Hollywood style, format to get your point across quickly and efficiently.
Gerald Zaltman, a Harvard professor, revealed 95% of purchasing decisions are subconscious.
This doesn't apply to just purchasing, it applies to decision making in general.
An effective story with video draws your target audience in through music, cinematic tone, camera angles, witty dialog, and a compelling message.
Something so powerful, all they can say is, "BOOM!"
Our story-driven commercials follow the six-word story format: For Sale. Baby Shoes. Never Worn. They are short, relevant, and impactful in moving your audience.
If you believe employees are greater than customers, video is a great way to get a pulse of your business. Deepen your employee engagement through a complex engagement strategy using video.
When the lightbulb goes off so big it explodes we call it a "boom moment." We follow the KISS example for our Explainer Videos: Keep It Simple and Specific.
Have an idea for a coaching course or video series? Let us help validate your concept and establish an outline of thirty videos through a six to eight week course.
We'll let Walt share our thoughts of Educational Videos: "I would rather entertain and hope that people learned something than educate people and hope they were entertained." - Walt Disney
A compelling origin story solidifies your "why" or the "why" of your company. Fifty percent of the world consider themselves to be belief-driven buyers. Your origin story, told with the audience in mind, is the winning combination they're looking for - even if they don't know it.
Junior Achievement of Southern Nevada is part of a global organization teaching K-12 students financial literacy, entrepreneurship, and work readiness for the real world. They partnered with one of their local sponsors to do a Behind the Scenes in Banking video and wanted to step up the production quality.
"The team at Boom used our basic draft and developed a more in-depth and creative script while keeping our most important points."
Michelle Jackson, Junior Achievement
"I don't know how they come up with such a simple and awesome video by asking questions about my business and what I expect from my audience."
Teresa Leming, Bee Free Solutions
BOOM. The one word used when ready to move forward
Founder, Chief Storyteller
The Boom Intelligence Group is a creative audience engagement agency.
We find joy in learning more about your story so we can craft it perfectly with video to move your audience.